These changes have had a profound impact on search engine optimization and article marketing. Many websites across the Internet who have been doing SEO, especially utilizing link building services, were affected negatively. Its true that the updates Google recently implemented have caused damage to many online businesses, but its important to see things from their perspective. From what I can tell, it seems to me that Googles main goal is helping Internet users to find exactly what they are looking for, whether its quality content, products, or services. Shouldnt that be everybodys focus? The problem with that kind of focus is that driving traffic to crappy websites doesnt really help the people who you are supposed to be serving, your visitors.
Sure, theyll come through the door, but theyll do a 180 if your website fails to deliver.
Im actually glad that Google has made it harder for people to simply manipulate their algorithm. There might be some issues they need to iron out (negative SEO), but now I feel like I am free to succeed doing what I really enjoy. I can finally focus on striving to create high quality content.
In my time doing article marketing and content creation, Ive always hated butchering a well-written piece into an amalgamation of keywords that have been haphazardly sewn together into a literary abomination. Id rather smash my laptop against the wall than write another piece of content that nobody would ever truly get any value from reading. The new face of article marketing and search engine optimization is creating the best content you can. The goal of this blogging series is to lay out what I think are the best strategies you can use to create content and promote your website using only current white hat approaches.
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